Category Archive : Lifestyle

Local Brand Advisor Chronicles

Brand plays a strategic role in the success of any business. Relative brand values can be of significant in determining the acquisition values. Brands increase consumer willingness to take the risk of buying even premium products if they are convinced that it is from a credible source and they trust the manufacturer. Along with a brand name a logo or symbol also help people to recognize the product. It is for this reason that the brand is often registered. Once registered it becomes the property of the company. The trade mark is a very valuable asset of a company and companies spend valuable resources in legal fights to protect themselves when competitors create confusing symbols and trade marks.  To get additional info, Local Brand Advisor

Consumer decision making is made simpler when the consumer is familiar with the brand because the consumer develops confidence and faith in such brands. A good brand name prolongs the life of the product on sale for many years. It will also help the company get a good market share if the company’s brand is well recognized. Further, the company can produce more products under the same name and reduce the time and promotion expenditure in selling the new products.It gives a legal right for the company, making the company beneficiary of all the positive effects and also makes the company responsible for any damages or any negative effects that the brand may have caused.

Brand Valuation and its Importance

It is important that organizations work hard to create strong brands and nurture them carefully. Brands thus created generate revenue for a number years in the form of sales and also have some intangible name associated with them due to the “good will” generated by them in the market. For these reasons, the brands should be valued like any other assets of the company. If the company were to go for sale the price of the shares will naturally be based on the brand image and the value associated with it.

Valuation of the brands helps in accounting in areas like balance sheet reporting, tax planning, licensing and franchising, mergers and acquisitions, investor relations,borrowing and legal protection.

From a marketing perspective brand valuation is useful to determine budget and allocate resources on high priority, track performance and see if the marketing teams are able to value or not and also to examine if the strategies need change.

Brand value increases the credibility of the top management to motivate the line managers within the organization, on the performance of the company and increase their confidence levels and loyalty. It helps to plan the new products and see what extensions should be added especially to make best use of the high value brand names.

Leather Motorcycle Vest

Planning an outdoor holiday or an action trip? Ok, if your reaction is yes, then for your exciting trip, you need to worry about the garb you’d put on or want to wear. As the adventure sore in your formal clothes is difficult to feel with full sleeves, but you need to get something rugged and fashionable. If you prefer to go on your beloved Harley Davidson, then you will probably require a classy and trendy motorcycle jacket for the fashionable entrance and glittery escape. With its polished, elegant and rugged looks exuding true personality, leather has always been a rage across all ages. In this race of imparting sleek and rough looks to the bike, who really wants the one, motorcycle vests to get along.Do you want to learn more? click reference

In the hip hop generation, motorcycle vests are causing waves for their affection. With the much needed coarse looks for the rough explorer, these leather biker vests offer enough independence and security without sacrificing on the fundamental function of defense against the vagaries of nature. Motorcycle vests are essentially intended for both men and women for inner wear, but for their obvious appeal and trendy fashion statement, they are also worn externally. The explanation why rider vests capture the youth’s fantasy is nothing but its chic design orientation. Basically, motorcycle vests are available in different styles of leather such as lamb, cowhide, buckskin, goatskin, suede etc.; each form of leather endows the biker vests with its distinctive design, beauty and simplicity. In inimitable shapes, patterns, types and a palette of varied rich colors, these rider vests are available.

Ideally, it is shape fitting, with great alignment, allowing the wardrobe a mileage for a ride or an outdoor journey. Motorcycle vests come in shapes such as a box, a motorcycle snap closure jacket, fringed vests, braided vests, a fur trimmed vest and a Victoria vest with a vent at the back and an adjustable size tab. These leather vests provide premium styling, warmth and room for numerous inner and outer pockets to hold your necessities as well. To shield the biker from the heavy torrent of storms, drizzles or some other unpredictable climatic outburst, riding vests are constructed of durable leather with sufficient padding.

For motorcycle racers and bikers, famous colors such as black, tan and brown are still there. Men’s leather vests are available with sleeves and without sleeves and, depending on the occasion or case, you may probably dress up or down. It can be worn with or without a shirt, but it can similarly exude magnificence on every reason. So get in this dream garb and make a journey or go on a casual outing for some adventure.