Defining Prospects + Contact Information + Campaign = Marketing is the most fundamental formula in marketing.
Marketing Automation is the process of automating these procedures with the use of technology and software.You may want to check out Marketing Automation for more.
Marketing automation is defined as when part or all marketing stages are done automatically by a programme or application with the aid of a business software.
Marketing Automation’s First Steps
So, back when computers and the internet were new and hadn’t grown as much as they have now, marketing firms would collect a big list of potential customers and then send the same message to each one individually. Then someone devised a method for enlisting all email IDs in a single email and sending a mass email.
Because the system has automated one component of the marketing campaign, we may call it the first Marketing Automation effort. There was no longer any need to send each person individually. It may now be completed with a single click. Though you had to initially construct a database of all the email IDs, the tedious task of writing the identical email for each person was eliminated.
Since then, individuals have simply improved on the same concept, transforming more manual procedures into automated ones and more and more repeated executive efforts into automated ones.
Today, you may send an email to a thousand (or a million) individuals without writing a single word, manually inputting email addresses, or pressing the send button at the exact time you want to send it.
How do you do it? A few kinds of emails come with pre-made formats that may be downloaded for free. That format may be used as the body of your email. There are other services that supply you with a list of email IDs for the domains you need. Then, using an email client, you schedule your emails to be sent without your intervention. See what I mean? Despite the fact that nothing has been written, you have sent thousands of emails with only a few clicks.
However, such emails using pre-made templates would convert at a very low rate. Nonetheless, it illustrates the marketing automation segment’s scope and achievements. All you have to do is tell the programme what you want to accomplish, and it will take care of the rest.